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How to develop a GREAT elevator pitch!

How to develop a GREAT elevator pitch!

The elevator pitch, when perfectly crafted, can help set your business apart from the competition. The small business elevator pitch or, elevator speech, is a no-cost marketing tool that can yield tremendous dividends. “What is it you do?” is often the prompt and...
PR Strategy for a Successful Trade Show

PR Strategy for a Successful Trade Show

In the months before going to the trade show, you have your entire list on what to bring, how to set up, what to hand out, which customers you want to stop by, etc. Did you ever stop and think about how to be more effective with your Public Relations Strategy? Here...
Building Business With a Public Relations Plan

Building Business With a Public Relations Plan

A company without a Public Relations Plan is like a dog lost in the snow. Thinking about your business objectives should also include a plan on developing awareness, brand equity and buzz about your company, your services, your expertise. All of this centers on three...