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The elevator pitch, when perfectly crafted, can help set your business apart from the competition. The small business elevator pitch or, elevator speech, is a no-cost marketing tool that can yield tremendous dividends.

“What is it you do?” is often the prompt and gateway for you to recite your elevator pitch. How many times have you been at a business event and suddenly became tongue-tied and twisted?

Your elevator pitch can help you land that new client, forge a business opportunity, or find that next superstar employee.

“Having an interesting and captivating elevator pitch is crucial. It gives you the opportunity to make an impressive first impression,” said Nancy Valent, president of NMV Strategies.

If you don’t have your elevator pitch perfected, now is the perfect time to take a closer look and the message you are giving and the impression you are leaving without one.