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A company without a Public Relations Plan is like a dog lost in the snow.

Thinking about your business objectives should also include a plan on developing awareness, brand equity and buzz about your company, your services, your expertise. All of this centers on three things:

  1. Developing positioning of your company
  2. Creating a differentiation that sets you apart from your competition
  3. Focusing on targeting opportunities to build your business

Former secret service agent, Bob Valent of NMV Strategies presenting crisis communications training.Public Relations plan can start with an announcement to your Linked In associates and then build to inform your current clients and potential clients on the new developments of your services.

For more information on PR Plans, give me a call or email. I can help show you the way and give you an idea of how not to be lost in the snow.