PR Strategy for a Successful Trade Show

PR Strategy for a Successful Trade Show

In the months before going to the trade show, you have your entire list on what to bring, how to set up, what to hand out, which customers you want to stop by, etc. Did you ever stop and think about how to be more effective with your Public Relations Strategy? Here...
Professionals Need to Work At Networking

Professionals Need to Work At Networking

If your business calendar looks like there isn’t even room to breathe because of all the networking events on your schedule, take time to be strategic. We are all in PR to some degree and using your skills in planning and your personality can make your networking more...
Building Business With a Public Relations Plan

Building Business With a Public Relations Plan

A company without a Public Relations Plan is like a dog lost in the snow. Thinking about your business objectives should also include a plan on developing awareness, brand equity and buzz about your company, your services, your expertise. All of this centers on three...